Locations

The first option is the one we previously discussed: placing the installation on a bridge in Paris. In this treatment, I would position the products on either side of the bridge so that both appear in every video (although each video would primarily focus on one product). The installations would be framed as public, interactive sculptures (something real people could approach and explore).

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Swimming on the Seine

Another possibility is to set the installation along the Seine near the new swimming zones. I love this idea because it's thematically tied to water/moisture, and these areas are currently generating buzz in the media.

That said, if the campaign doesn’t go live until September, we may miss the moment when this is most topical.

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Fountains

I'm also very interested in using fountains, like the Fontaine Saint-Michel. The advantage here is that the architecture and water elements already present can be built upon, adding realism and believability to the scene. This approach also avoids the need for passersby to interact with the 3D objects directly, since the installation would be elevated above the crowd.​​

Bouquinistes

My favorite idea is to use the bouquiniste booths along the Seine. These offer a beautiful vintage aesthetic that pairs well with the scientific/magical tone of the concept. I envision the booths animating in a whimsical way, like opening up as the camera approaches.​​

This setting also makes it easier to integrate real people into the animation (like a crowd gathering around). It feels more grounded and believable (not too over-the-top), as if it could actually happen in real life. From a design standpoint, this approach allows the tubing to remain intricate without having to be overly large or exaggerated to fill a massive space. I also think doing a night version for the glowing serum shot would also work well in this setting.And visually, the green bouquiniste kiosks really evoke the authentic, old Paris vibe. We could also subtly feature Parisian monuments in the background to strengthen the sense of place. In general, this animation feels the most in-line with the kind of animation I would make for my personal channel.

​Closing notes

Hopefully the animation notes here aren’t too vague. I’ve kept things intentionally broad for now—partly because I’m still in the process of building out elements, and partly because the final animation approach will depend heavily on which location we decide to go with. That said, I’m feeling confident about the look and feel of the glass/lab equipment. I think all of the location options listed above could provide a strong foundation for playful, visually engaging clips. :)