Hello! I have been working on ideas for a New York Wicked FOOH and have included 2 of my favorites below. Enjoy! TIMES SPHERE The Wicked For Good marketing team has installed an experience of a lifetime: The Times Sphere in Times Square! Come see New York from above like you're Glinda when you step into a magical bubble that glides you over the crowds. Take a seat with friends or family and you'll float above the holiday hustle and bustle while listening to your favorite hits from the film.

The post would be a short compilation of vignettes filmed like they were captured by a tourist who is seeing this while on a trip. It will feel authentic and unscripted - several scenes that will leave everyone wondering if this is real and if they can come check it out!

Furthermore, we can reinforce the streaming messaging on the billboards around the takeoff point at Times Square. "Stream the Ride of Your Life on December 30th!" or other messaging hidden in the background.

BUBBLE MACHINE

The second concept - perhaps more poetic but visually very appealing - would be a ginormous bubble machine somewhere in the heart of the city that is blowing out the biggest, roundest, pink-green bubbles anyone has ever seen. It could be believable or a little over the top depending on how crazy we want to get.

The best part for me is that I think humans are hard-wored to want to see bubbles pop so I think we could have a LOT of fun finishing with a few scenes where we see these giant orbs bursting on iconic NY landmarks (permissions pending, of course). So bubbles popping on the Christmas tree, iconic buildings, famous statues.

This approach lends itself well to keeping people watching until then, we can combine some humor with where it pops, and there are good opportunities for cheeky tag lines in the post.